Markets

As the leader in the Teletouch product category, ZRRO is instrumental in creating underlying technology, products, and growing the ecosystem. From developing great core technology and promoting best-practices, to aligning products and services for specific market segments and areas of expertise - we drive and deliver.

Customer's Challenges

A rapidly growing number of users are consuming interactive content and browsing the internet on their big-screens via IPTV services. Furthermore, by 2013 worldwide IPTV subscribers are expected to top 100 million, and broadband-connected home entertainment devices for the living-room (e.g. TVs, DVD, STB, Media streamers and media center PC) are expected to top 500 million new units per year in worldwide sales. Internet content is migrating from the "lean-forward" table-top to the "lean-back" living-room.

However, the old remote control is not suitable for managing interactive content. IPTV and interactive TV service providers need to provide their subscribers with a new type of remote control so that lean-back users can interact, control, and manage the new media on their big-screen TV.